Synergistic Business Modelling

The analysis and architecture of a business should drive a synergistic relationship between the three core pillars of the Business Model.

A basic Business Model is made up of three core pillars.

• Market model studies the market and strategies that outline success
• Products and services model centres on developing the company’s offering
• Operations model is concerned with delivering the offering

A cohesive business is one where the various units, functions and capabilities in each of these pillars are aligned with the overarching vision and strategy of the company.

A Business Architect will look at how they can engineer, or re-engineer the business to create better alignment. A Business Analyst will elicit from the business the reasons why such engineering may need to take place and what goals the business has; fundamental business problems and the future state a company aspires to.

Both disciplines – architecture and analysis – require an understanding of how each of the core pillars (Market Model, Products and Services Model and Operations Model) interact with one another.  Both disciplines drive the strategy for and the realisation of better business processes and capability development.