Customer Experience meets the Buyer’s Cycle

Maximising the potential relationship with a customer – for both parties – involves aligning the company’s operation and procedures with their client’s buying cycle. If this alignment is focused on the customer’s needs it can create avid and loyal fans as well as successful and fulfilling sales cycles.

A sustainable relationship is one where both supplier and customer benefit from the partnership, sales are made ethically and the supplier looks for ways to continuously improve their processes and procedures with the customer’s needs in mind. 

In return, a customer with needs that are met is more likely to be an advocate, providing referrals and leads that assist in growing the supplier’s business.